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Why favour women-owned companies : the impact of your choice of purchase

Pourquoi favoriser les entreprises à propriété féminine : l'impact de votre choix d'achat

In today's business world, more and more consumers are aware of the importance of supporting women-owned businesses. Whether it is for social, economic or even ethical reasons, there are many benefits when choosing to encourage women-led businesses. At À la Boîte à Fleurs, we are proud to be certified as women-owned by WeConnect International and we would like to tell you what it means, why it matters and how you too can make a difference with your purchases.

The benefits of supporting women-owned businesses

When you choose to support women-owned businesses, you directly contribute to women's financial and economic autonomy. This helps to :

  • Strengthen gender equality : one of the main benefits of supporting these businesses is the promotion of gender equality in entrepreneurship. By supporting them, you can help balance economic opportunities between women and men.
  • Foster diversity in business : these women's businesses often bring unique, creative and diverse perspectives, enriching innovation and competitiveness in the business world.
  • Stimulating the local and social economy : many women-owned businesses are involved in their communities, creating jobs and supporting local initiatives. By purchasing from these companies, you are investing directly in the well-being of women and families in your region.
  • Encourage female leadership : by choosing to buy from women-owned businesses, you are supporting female leadership in traditionally male-dominated sectors.

What is certification? WeConnect International certification and why is it important?

WeConnect International is an organization that certifies women-owned businesses, guaranteeing that they are owned and run by women. As a company proudly certified by WeConnect International, À la Boîte à Fleurs stands out for its commitment to promoting inclusivity and diversity. We are immensely proud of that!

Why buy from a certified woman-owned company?

  • Trust and transparency : certification WeConnect International certification gives consumers confidence in the company's true ownership.
  • Global impact : certification isn't just a local benefit. It enables women-owned companies to connect with diverse international businesses, opening doors to global trade opportunities, while promoting gender equality in the global economy.
  • An ethical and responsible choice : buy from certified women-owned businesses like À la Boîte à Fleurs is part of a conscious and responsible choice that supports a more equitable future for all.

À la Boîte à Fleurs : a company of committed women

At À la Boîte à Fleurs we are proud of our family history and of our third generation of women entrepreneurs. Founded by my grandmother in 1966, the company was built on values of passion, creativity and support for the local economy. As third-generation women entrepreneurs, we are honored to continue to offer products that embody our commitment to quality, innovation and diversity.

Our WeConnect International certification also enables us to join a global network of women-owned businesses, daily demonstrating our commitment to supporting women's empowerment in all aspects of our business.

How can you support women-owned businesses?

  1. Shop consciously : look for certified women-owned businesses like us. This simple gesture can have a big impact.
  2. Spread the word : by sharing your business discoveries, you can influence your friends, family and colleagues to support us too.
  3. Support certification : encourage the companies you frequent to obtain this certification, if they don't already have it. This will help expand the network of women-owned businesses.

Your purchase can make a difference

In conclusion, by supporting women-owned businesses, you have the opportunity to actively contribute to positive egalitarian change in the business world. Whether you choose to give a bouquet of flowers, a gourmet gift basket or a personalized corporate gift, every purchase at À la Boîte à Fleurs is a gesture of support for gender equality and women's empowerment.

Discover our products and let us help you create memorable moments while supporting an important cause. Buy local, support women entrepreneurs and make a difference today!

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